Our Work 作品介绍

CHINFIE

概要

CHINFIE is a cosmetics brand covering products from lipsticks to foundations that has been employed for years by a Chinese government-operated cosmetics company. The company had always presented itself mainly with Chinese character indications, but it developed a new VI to compete against foreign-financed cosmetics, including Japanese brands. The VI has been widely disseminated, not only on product packages but also on such items as store-front ads for face-to-face sales in department stores. This was also the first joint project between Gramco and its affiliate Lexis (Shanghai) Design System Inc.

https://www.gramco.com.cn/wp-content/uploads/20120201123922chinfie_del_01.jpg

Services

品牌概念开发

品牌命名/品牌标语

品牌手册/宣传用品

品牌设计/文字标志

包装设计

空间/导视设计

网站/动画图片

VI管理手册/品牌风格